We always knew and have always known, that our mobile phones are what keep us connected. Whether
its SMS, WhatsApp, email, TIK TOK Twitter or yes even voice there is a certain sense of security knowing we
can stay in touch. Fast forward 2020 and the world is gripped by the single biggest threat since world war 2
and people need to stay in touch without touch.
On a northern line train running from Edgware through to Charing Cross I was taken by two things,
the total metropolitan and cosmopolitan feel of London. London is a truly a global city, and the amazing and
exciting thing about riding the tube and taking public transport is that we can immerse ourselves in it. No
two people on my Northern line train appeared to originate from the same country. The other very noticeable
thing is that everyone was using a mobile device.
The UK may finally have seen the end of what has turned out to be a laborious 3 years which has
culminated in a 3rd general election in the last five. The Constant uncertainty surrounding the political
future of the nation has kept dinner conversation heated, office chat stimulating and in some cases pillow
talk interesting. One thing is for certain, where there is opinion, where there is debate and where there is
argument there is always room for a vote. Mobivate and the author think it would be interesting to look at
the impact of the simple SMS and its impact on voting and voting patterns, timing is everything do you
agree? – text your answer to …………
Mobile billing. It’s been around forever. Whether you’ve used the service yourself, or just
received deals that gave you the option, you’ve run into it before. But, despite the fact that mobile
billing has been out there longer than most other modern billing options, it’s only now hitting its heyday.
Much has been said about the ability to view things clearly, start afresh or consider new
opportunities when embarking on a new year. The question facing business is whether human behavior has the
same levels of motivation for business change as it does for personal change and enhancement? A new broom
sweeps clean as they say, do business owners have the confidence to adopt new strategies whilst disposing of
old legacy processes which may have been slowly degrading the effectiveness of their business success. It is
often harder and more difficult to embark on business change as the saying goes, too many cooks spoil the
broth and the decision-making process is cumbersome and complex, whereas a personal decision is just that
personal and not dependent on multiple influencers and stakeholders.
The world of eCommerce today is aggressive and competitive. There’s no doubt about that. But one of
the great things is that this competition has become customer-centred. Your customers want quick, high
quality responses and prompt results. We want it now, how and when we want it, with good information to back
our decisions. And the thing is, with the tools and technology available for all businesses regardless of
size, you can provide this for your customers.
Daniel Balfour and Cristina Trujillo from our MobiPay division discuss the opportunities for mobile
payments and mobile money in Africa. Mobipay solutions provide mobile billing and Direct Carrier Billing
(DCB) in South Africa, Kenya, Ghana and the UK.
SMS marketing has been around for a while now, and with the explosion of online marketing trends
and ecommerce, you may be wondering if it’s even worth it to include it in your campaign. Short answer:
absolutely. In fact, bulk SMS marketing is rapidly becoming one of the most preferred marketing channels
worldwide. It’s a great way to expand your marketing presence through multiple channels and reach customers
more effectively than with any other method.
We live in an age where mature and established do not guarantee value and return on investment.
Gone are the days when because an organization was large, had been around for a long time, and had a massive
database of existing customers that this would mean they were the only option as a supplier. In todays
connected digital economy and, in an environment, which grows ever more competitive, opportunity grows
rapidly for smaller hungrier and more agile businesses to erode the monopolies previously held by legacy
monoliths. Smaller businesses will succeed and champion the role as challengers in their field. This could
not be more evident than in the telecommunications industry a fast moving digitally driven sector now at the
cusp of a challenger revolution.
By now, you already know that bulk text messaging is one of the best ways to reach out to your
clients and get your products or services out there cheaply. And this is more true than ever in 2019. Mass
texting is still the fastest way to reach your clients, has a 90% open rate, and has the highest penetration
levels of all forms of advertisement. Customers tend to trust your business more when it offers SMS
capabilities, and more than 90% will tend to opt in to brand-based messages.
Anyone underestimating the impact and effect that the SMS has on our daily lives will be in for a
surprise. We do not realise just how much we have come to depend on the ping our hand held device delivers
and the sheer scale and power of communication is shares. In any given day we may receive a selection of
messages that not only allow us to communicate with our peers, but also messages that will help shape and
drive our day.
Ok, so you’re sold. You know you want to make bulk SMS marketing a part of your business strategy.
What’s the next step? Are all service provider’s created equal? And if not, how do you choose the one that’s
right for you?
Mobile billing has been expanding steadily alongside the digital explosion transforming every
aspect of sales and communication, and it shows no signs of slowing down. In fact, the trend is picking up
steam, making it more important than ever to work with a bulk SMS service provider for your business.
Some of us are long enough in the tooth to remember the launch of that revolutionarily technology
the fax machine. That very same technology that is now pretty much obsolete. Many an office has a fax
machine and probably a box of fax roll on a shelf in a storeroom gathering dust.
When a technology becomes so commoditized that getting through the day without it seems implausible
it becomes a little harder to take a backward step and look at the lighter side of its value. Not many
people sit back and consider interesting facts about water gas and electricity as a utility or even in a
more contemporary environment the strange ways in which WIFI has impacted our day-to-day lives.
Bulk SMS marketing is one of the cheapest and most effective ways to reach your entire client base.
And it can have amazing results – if you do it right. One of the big keys is that it is focused on clients
that have a preexisting relationship with you. You already know that they want your product or service.
They’ve been working with you already, so you know that they have interest in what you have to offer.
Perhaps they’ve opted in after a previous purchase or after exploring your site. Either way, this interest
gives you and edge and a chance to make the most of the connection.
It takes a lot to keep up with the digital age. Social media marketing, mobile-friendly sites,
continually evolving SEO techniques. Another great business tool is the virtual phone number. In many ways,
it’s much like a standard phone number. It allows interested parties to reach you by phone, lets them use
their favourite mobile device to reach out and purchase your product or service. The great thing is that
virtual phone numbers offer several added benefits.
Since smartphones came on the scene, the market has been filled with a wide variety of payment
solutions. Credit and debit cards are a classic, which earns them a good bit of trust. But they're just the
beginning. Mobile wallets are becoming more popular, and other solutions like iDeal and NFC are on the rise.
But there's another relatively traditional mobile payment option that has a strong history but is only now
beginning to gain real popularity. This is Direct Carrier Billing, or DCB.
In the digital world that envelopes us, and with the abundance of multi media messages being
rocketed around the ether, the challenge facing business marketers is not what to say or who to say it to,
but how to land it.
How many times have you received an email, and then just mark it read? You know the ones I'm
talking about. Those emails that look like they're from somebody trying to sell you something. Now think
about your texts. How many unread texts do you have on your phone at this very moment?
The face of online advertising is changing every day. Each day, we see changes in how buyers
connect with sellers, how consumers connect with businesses. The digital era brings us ever closer to the
point where online sales tip the balance and become more prevalent than physical sales. But the key to all
of this is marketing. If customers don't know you're there, they can't buy from you. That's why bulk SMS is
the key to the future. It's the center of mobile marketing strategy, an essential step in making your
product visible to those that want to buy it.
Marketing is, hands down, the most important aspect of any business. After all, if people don't
know you're out there, they won't be able to purchase your products or services. But, with such a wide range
of different marketing mediums available, where is your money best spent?
Text messaging marketing is one of the most important components to a successful advertising
campaign. Mobile bulk SMS can reach everyone with a mobile phone. That means more than half the people on
the planet, and more every day. Plus, recent statistics show that 98% of all text messages are opened. This
means that you reach more people with SMS marketing than any other form of advertisement. You can also set
the messages to send in different languages, showcase your brand and special offers, and gather information
to refine your message for your target audience.
A successful online advertising campaign in the current digital world incorporates a number of
different elements. You're probably already familiar with many of these: email campaigns, link building,
SEO, websites, banners and display ads, social media. And, if you know a thing or two about internet
marketing, you also know the importance of SMS marketing. SMS, or bulk text messaging, lets you send out
brief messages to clients through their mobile phones. Premium SMS can be used to inform customers of new
deals or products, reach new clients, and tailor your advertisement to a target demographic.
Unlike email, which is a useful business tool, SMS is a very personal platform, and most bulk SMS
platforms allow senders to capitalize on this personalization by tailoring content to specific individuals,
industries and social environments.
In an age where mobiles and smartphones are always an arms length away there is no greater way to improve
your business than with mobile marketing. By adopting a Bulk text messaging approach either as a
stand-alone tool or as part of your multichannel strategy you can reach your clients anywhere, anytime.
Here are 5 benefits of adopting a mobile marketing campaign within your business.
Mobile marketing is quickly becoming a messaging go-to for many businesses as either a direct marketing
channel or as part of a multi-channel approach. With so many people owning mobile phones, SMS excels as
an effective communication tool. Here are 5 reasons why your customers want you to use SMS texts for
your marketing campaigns.
In recent times SMS has gained in popularity and now companies and individuals all over the world send
SMS all day everyday! Now, as one of the most powerful and effective tools of communication available,
it is easier than ever to send Bulk SMS from a pc- a type of online texting- to multiple mobile phone
handsets simultaneously. There are many different texting campaigns to benefit from, such as greeting
messages, notifications or marketing and transactional campaigns. It is important to choose the right
one for your business and convey the perfect message to make use of this very present communication
In 2008 British surgeon David Nott performed a life-saving operation on a wounded teenager whilst
volunteering in Congo. He received step-by-step instructions on how to perform the surgery from a
colleague via text message. The operation was successful.
Starting out as a simple festive greeting in the wintery UK in December 1992, SMS messaging has blossomed
and is now one of our staple communication channels. Our go-to for a quick response, whether it's a
simple yes/no, wishing your friend a happy birthday or letting someone know you're running late. It's
hard to think where we'd be without it.