When working with bulk SMS marketing, just as with anything, the details are all important. In order to get the most out of your bulk SMS, you have to make sure that you include certain elements. So let’s look through a list of tips, tricks, and details that will help you get the most out of your SMS marketing.
1. Use analytics to keep refining your SMS marketing campaign
The key here is to keep doing it. Your analytics will tell you how people have responded to your SMS campaign so far, so you can try to watch the trends and adjust your SMS marketing campaign to match.
Analytics may seem a bit techy, but there’s really no way around it if you want your marketing to be effective. They’re basically a measure of how well your messages are being received. What kind of ROI are you getting? How many responses? Test different times of the day and days of the week, as well as different subgroups of your demographic. This feedback generates valuable insights into campaign effectiveness and customer behavior. Keep watching these results, and adapt your SMS marketing to fit.
2. Don’t forget the CTA!
Your message isn’t just a polite hello. It’s a marketing channel. Marketing channels need Calls To Action. (CTAs) You want the customer to be able to click a button and make a purchase directly from the message. So, make it clear what the message is about, whatever product or service that you’re offering, and then put a really clear CTA in the message.
3. Watch the timing of your bulk text messaging!
Your message could get an immediate response, or barely more than a glance. From the same people! The time of day and day of the week are important as well. You want to make sure that your customers have time to respond when they receive your message. Especially if you’ve included your call to action so they have an opportunity to engage. If you‘re dealing with a global network, then you also have to factor in local time.
4. Short and Sweet!
Very few people want to spend more than a minute looking at a message. The goal in bulk text messaging is to figure out what you want to say in 160 characters or less. Get clear on what you really want to say. Get to the point straightaway and show the customer how great what you offer is for them. With as few words as possible.
5. Bulk Text Messaging Frequency
This one’s tricky, because the best frequency for your company depends on your product or service. You might do well with daily messages, or you may find that weekly or monthly are better for you. You want to be present for the customers so they remember your service and are likely to return. However, messaging too frequently can annoy customers and drive them away.
6. Quality over quantity
You don’t want to bombard your customers. And you don’t want to pay for messaging numbers that don’t yield a response. Make sure to monitor levels of customer engagement will. If a customer doesn’t respond after three times, you’re usually better off clearing the list and clearing the space for a more productive number. Also, try to avoid sending repeat messages, especially with existing customers, as this interferes with the personalization effect.
These are just a few of the tips we can explore on the subject. If you’d like to know more about bulk SMS marketing, or if you would like to take your business to the next level with bulk SMS marketing, feel free to contact us. At Mobivate, we know the world of SMS marketing.