What Is SMS Marketing? An Ultimate Guide

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Did you know that,according to Finances Online, most consumers prefer to be contacted via SMS to receive brand updates? 48% of them like this method, with email preferred by 22% and app notification by 20%.. Only 8% of customers prefer to get brand updates via direct mail..

Considering this, you might be interested in using SMS marketing. However, you might be wondering, “What is SMS marketing, and how can I use it?” If you don’t have the answer to this question, you might be confused or stressed. Fortunately, in this SMS marketing guide, we’ll answer this question and give you all the information you need. Finally, you can use SMS marketing for your business. Read on to learn more.

What Is SMS Marketing?

SMS marketing is the use of single and bulk text messaging for connecting with your customers. You can send these from a brand-dedicated number or through a shared number or code. SMS marketing is also referred to as text message marketing.SMS marketing uses shorter messages with a 160 characters limit. You can use it to boost customer engagement, increase brand awareness, and generate sales.

Benefits of SMS Marketing

If you’re considering hiring an SMS marketing company, it’s well worth the investment. Benefits of SMS marketing include that SMS is fast because they’re scanned, SMS has higher open rates than email does, and you’ll get a greater engagement rate.

Bulk SMS in UK Versus Transactional SMS

When it comes to SMS marketing, you can send bulk SMS or transactional SMS. Usually, bulk SMS is used for marketing campaigns, as an automated message will be sent in bulk to many people. When it comes to how to send bulk SMS, it’s usually for promotional campaigns.As for SMS marketing tips for transactional SMS, we recommend using this for abandoned cart notifications, shipping confirmation, and order confirmation.

Bulk SMS Sender Ideas

Whether you’re hiring SMS marketing services or sending bulk SMS on your own, here are some ideas for how you can get started. When you send SMS bulk or individually, it’s great to use it for welcome offers, birthday discounts, and time-sensitive offers.You can also use SMS marketing to send any shipping-related updates.

Important Practices

Whether you’re sending low-cost bulk SMS, wholesale SMS, premium SMS, or using a bulk SMS service or a premium rate text service, you need to use the right practices. Most importantly, you have to ensure you have permission to send SMS and follow related laws.It can also help to use an SMS marketing tool, ensure your SMS provides your customers with value, personalise your SMS, and keep your messages short.

Looking for an SMS Marketing Service?

Now that you’ve learned the answer to the question, “What is SMS marketing, and how can I use it?” you might be looking for an SMS marketing service. In this case, look no further than Mobivate. We’re experts when it comes to SMS marketing, and we provide bulk SMS services. To learn more about our bulk SMS service, check it out now.