How to Send Bulk SMS Messages to Leads

Blog Image: How to Send Bulk SMS Messages to Leads

Are you a business owner, looking for new ways to reach out to your clientele?

Have you ever wanted to automate your marketing, to maximize efficiency?

Do you want to know how to send bulk SMS messages to accomplish all this?

In today's article, we'll be showing you the ins and outs of this powerful marketing tool, and how you can use it to improve the way you do business.

Are you ready to transform the way you communicate with your clients?

Then let's begin!

How Does It Work?

Sending bulk SMSs isn't difficult, and that makes it invaluable in promoting your business.

Like with anything else in life, though, you need to learn to walk before you can run.

The Basics

Short Message Service or SMS is the formal name for text messages. It's the service that lets you send messages from one phone to another.

On its own, it's fairly standard stuff.

As part of a bulk SMS campaign, where your messages reach lists of hundreds of readers at once, it's a powerful business tool.

Bulk SMS sending helps with

  • User retention
  • Engaging, meaningfully
  • Connecting on matters of outreach

And now, for the big question. How can you send bulk SMS messages that convert leads into paying customers?

You have to generate the leads first.

Your Campaign

The bulk SMS list is the foundation of your whole campaign. You need to get your names from somewhere.

Whatever you do, avoid buying them. The lists are never tailored to your services, and sending out bulk messages to them will come across as spam.

Instead, sign up for a bulk SMS service, and generate a list in one of two ways. Trade a service or gift out for sign ups, to bring people in based on your worth to them.

Also, it's worth noting, simply asking your customers or visitors to join your list can also work wonders.

Something to make it easier for your customers to justify signing on with you is to work shortcodes into your signup process. Instead of customers having to request signups by texting a long phone number, get them to text a single code word to a short code number. For instance:

For instance:

"Text MOBIV to 33845"

This is also known as a text-to-join campaign. By using keywords for sign ups like this, you simplify the process and make it more memorable to people who may only encounter it in passing.

A note on marketing automation software

Since you may be dealing with lists of hundreds of names at a time, you're going to have to keep track of it all. After all, information about how users read and absorb your marketing is one of the most important tools to have.

Bulk marketing software collects, sorts and presents this information to you in a meaningful way. It's considered a crucial tool in bulk marketing and it isn't something you'll want to skimp on.

How to Send Bulk SMS?

Now you know!

This is a wonderful tool for transforming and improving the quality of your business's social outreach. If you can use it, properly, to send content your users can enjoy, you'll see the results in next to no time.

But, you tell us: did we leave anything out of our how to send bulk SMS messages checklist? Comment below!