In some countries, messaging is so popular it is the preferred method of communication over calling someone. With that in mind, it is important to know what the different kinds of messages are so you can make the best use of them.
This article will help you understand the differences between SMS vs. MMS messaging. This way, you will be able to make decisions with the most information on hand possible. So, check below for more information on these two communications forms.
What Is SMS Messaging?
When sending an SMS, you are using a "Short Message Service" This means that you are making use of a system that can send, at most,up to 160 characters of text. Sometimes, it may be even less as metadata is sometimes used by service carriers. Some phones allow users to break up a single long message. Although, this does not mean that the message transmits as a single SMS, instead such messages get split into many separate SMS messages.
What Is MMS Messaging?
MMS messages are "Multimedia Messaging Service" messages. They do not have a set length like SMS messages, and can even send files such as images or videos. One can even send audio files or telephone contacts using this system, so its versatility means it has a wider range of applications.
SMS Messaging Guide
In the United States, SMS messages are still commonplace, despite the existence of other options. People send over six billion SMS text messages daily. This has led to over 2.2 trillion messages transmitting in 2020 alone, up from 1.5 trillion in 2017.
It is no surprise that over 80% of North Americans make use of SMS messages. This equates to over 292 million individuals, and a lot of data every single day. Although around the world, you can expect this to reach 5.9 billion people by the year 2025.
There are many guides online of SMS marketing tips to help you avoid common mistakes. For example, you should always make it easy to opt-out, and not make it obvious you are a promotional tool. Otherwise, you could put people off.
MMS Messaging guide
People are much more likely to engage with an MMS than they ever would with a similar email. For this reason, MMS messaging is a very popular style of promoting oneself.
The average email open rate is only a single percentage point above one in five Compared to MMS, that is shocking. The average open rate for an MMS sent to an individual is ninety-seven percent. As such, MMS is the obvious choice for getting your advertising in front of as many people as possible.
SMS vs. MMS Messaging
As you can see, there are some significant differences between SMS vs. MMS messaging. You will want to ensure that you are using the correct one when messaging your customers or clients.
If you would like advice on which to use for any particular purpose, remember that you can get in contact with us. We will be able to help you choose which option to take moving forward. So, give us a call today and see what we can do for you.