People check their phones more than 96 times throughout the day, making SMS marketing a valuable tool in your marketing toolkit. If you've not been using SMS marketing as part of your overall marketing strategy, you're missing out, which is understandable if you don't know about its benefits for your business.
Searching for a marketing company? Want help with a text marketing plan? Before you can do either of those things, you need to know what benefits SMS marketing holds for your company.
Read on below!
1. Increases ROI
Every part of your marketing strategy is focused on increasing your company's ROI. SMS marketing is one of the most efficient ways to do this because it's a direct marketing channel to use.
The text message is being sent directly to the consumer, and given the number of times they check their phones throughout the day, the chances of the message being read is high at forty-five percent.
2. Easily Integrated With Other Marketing Channels
One key factor in using other marketing platforms is ensuring it will integrate properly with channels you're already using. While the use of SMS marketing works well by itself, it's even better when used in combination with other marketing channels. SMS can act as a support tool for the other channels you use by sending reminders to past customers about information being delivered to their inboxes from the company.
3. Improves Your Customer Knowledge
SMS marketing provides your brand with increased information about your customer base. People are always on the go and might not have as much time to take a surveysent to their email.
However, customers can give quick feedback about your brand's performance via SMS message. For example, if a product or service has been provided to the customer, you can ask them to rate their experience by rating your business 1-5.
If they rank you on the lower end, a follow-up message can be sent inquiring about your business's ability to improve the customer experience.
4. Allows for Better Tracking
When you launch marketing strategy practices, it's challenging to understand what works and what doesn't if you don't have data to measure and track. SMS marketing makes it easier for you to track how many customers are engaging with the messages you send and the number of notices being delivered. This information can be used in the future to continue structuring your SMS marketing campaigns.
5. Increase Engagement Between the Brand and Customers
86% of customers will pay more for a service or product specifically for the experience they receive. As you look into SMS marketing, you need to approach it from the mindset of improving how your company engages with its target audience.
It's essential to diversify the message you're sending to customers and ensure you're providing information that fits within the SMS messaging format.
Benefits of SMS Marketing: Incoming Message
There are several benefits of SMS marketing, from increasing the engagement between your company and your consumers and increasing your bottom line. If you're ready to try your hand at SMS marketing, contact Mobivate Global Telco Innovation.
Let us help you market your business one message at a time.