Australia

Population

23 million

Mobile Penetration

137%

Currency:

Australian dollars

Operator Networks/ Market Share & Billing

Telstra 63.2% MO & MT billing
Optus 28.5% MO & MT billing
Vodafone 8.3% MO & MT billing

Top Handsets

Samsung 29.2%
Apple 23.2%
Nokia 6.1%
Blackberry 6%
HTC 5%

Top OS Platforms:

Android 53.6%
iOS 23.2%
Blackberry 6%
Windows 4.8%
Windows Phone 2.7%

Smart Phone Penetration:

79.1%

Regulatory and Compliance:

Communications Alliance
http://www.commsalliance.com.au

Ghana

Population

27 million

Mobile Penetration

80%

Currency:

Ghanian Cedi

Operator Networks/ Market Share & Billing

Vodafone – 12.61% - MO and MT Billing
MTN Ghana – 62.74% MO and MT Billing
Airtel – 12.5%– MO Billing and MT Billing
Glo – MO Billing
Tigo – 12.5% - MO Billing

Top Handsets

Nokia 32.8%
Samsung 19%
Huawei 5.7%
HTC 4.6%
LG 3.6%

Top OS Platforms:

Android 46.7%
Nokia S40 26.1
Sony Ericsson 3.2%
Symbian 2%
MTK / Nucleus 1.5%

Smart Phone Penetration:

53%

Regulatory and Compliance:

Wireless Application Service Providers’ Association of Ghana
www.waspag.com

Kenya

Population

45 million

Mobile Penetration

85%

Currency:

Kenyan Shilling

Operator Networks/ Market Share & Billing

Safaricom 91% MO & MT Billing via SDP
Airtel 6% MO & MT billing
Telkom 3%

Top Handsets

Nokia 31.1%
Samsung 16.2%
Tecno 4.4%
Huawei 4.2%
Maui 2.8%

Top OS Platforms:

Android 34.5%
Nokia S40 24.7%
Maui 3.4%
MTK / Nucleus 2.9%

Smart Phone Penetration:

39%

Regulatory and Compliance:

Communications Authority of Kenya
www.ca.go.ke

New Zealand

Population

4.4 million

Mobile Penetration

120%

Currency:

New Zealand dollars

Operator Networks/ Market Share & Billing

Spark 34%
Vodafone 45%
2 Degrees 21%

Top Handsets

Samsung 28%
Apple 13.4%
Nokia 7.4%
Huawei 6.8%
Blackberry 5.3%

Top OS Platforms:

Android 55.7%
iOS 13.4%
Blackberry 5.3%
Nokia S40 4.4%
Windows 4.1%

Smart Phone Penetration:

72.3%

Regulatory and Compliance:

Commerce Commission
http://www.comcom.govt.nz

Nigeria

Population

174.5 million

Mobile Penetration

80%

Currency:

Nigerian naira

Operator Networks/ Market Share & Billing

MTN 69.7%
Etisalat 13.1%
Airtel 9.8%
Globacom 7.3%

Top Handsets

Nokia 48.6%
Others 24.8%
Blackberry 13.6%
Tecno 4.6%
Samsung 3.4%

Top OS Platforms:

Nokia S40 39.5%
Android 18%
Blackberry 13.6%
Symbian 4.3%
MAUI 1.6%

Smart Phone Penetration:

38.2%

Regulatory and Compliance:

Nigerian Communications Commission
www.ncc.gov.ng

South Africa

Population

53 million

Mobile Penetration

133%

Currency:

South African Rand

Operator Networks/ Market Share & Billing

MTN 41% MO, MT & OBS Billing
Cell C 28.7% MO, MT & OBS Billing
Vodacom 25.7% MO, MT & OBS Billing
Telkom 4.6% MO, MT & OBS Billing

Top Handsets

Nokia 51.2%
Blackberry 21.8%
Samsung 12.4%
Huawei 2.5%
Apple 1.2%

Top OS Platforms:

Nokia S40 41.7%
Blackberry 21.8%
Android 21.8%
Symbian 3.7%
Windows Phone 1.7%

Smart Phone Penetration:

49.6%

Regulatory and Compliance:

Wireless Application Service Providers’ Association
https://waspa.org.za

United Kingdom

Population

64.5 million

Mobile Penetration

92%

Currency:

Pound Sterling

Operator Networks/ Market Share & Billing

O2 24%
Vodafone 17%
Orange 15%
EE 9%
T-Mobile 9%
Virgin Mobile 8%

Top Handsets

Apple 33.8%
Samsung 20%
Nokia 14.2%
HTC 2.7%
Huawei 1.2%

Top OS Platforms:

Android 41.7%
iOS 33.8%
Windows Phone 15.9%
Windows 3.7%
Symbian 1.1%

Smart Phone Penetration:

72.6%

Regulatory and Compliance:

PhonepayPlus
http://www.phonepayplus.org.uk

Zimbabwe

Population

14.15 million

Mobile Penetration

87%

Currency:

United States dollar

Operator Networks/ Market Share & Billing

Econet 63%
Telecel 19%
NetOne 18%

Top Handsets

Nokia 36%
Samsung 23.7%
Huawei 6%
ZTE 4.7%
Blackberry 3.2%

Top OS Platforms:

Android 54.5%
Nokia S40 20.6%
Symbian 6.1%
Blackberry 3.2%
Windows 2.7%

Smart Phone Penetration:

66.5%