Promotional SMS messages are highly effective. In fact, these messages have a whopping 98% open rate compared to more traditional email marketing.Despite this, many companies hesitate to send such promotional messages because they aren't sure how to get started. Want to learn more about promotional SMS, including how to craft a great message? Keep reading to find out!
What Is Promotional SMS?
Promotional SMS refers to text messages sent by businesses as part of their marketing efforts. Such messages may have many goals, including driving website traffic and increasing sales. SMS marketing is one of the best marketing tools for many businesses because it allows you to directly message your customers. These messages are particularly useful when advertising things like time-sensitive sales and special offers. Incidentally, promotional SMS should not be confused with transactional SMS, of delivery details, schedule notifications, and other transactional info. For other forms of advertising and online marketing, you can look at Localweb too. Now that you know more about what promotional SMS is, let's look at the best ways to write effective messages.
Customers won't respond to messages that seem very generic. However, you can combine the information you have on your customer demographics with automation software to help send more personalized messages. Over time, you may want to develop custom SMS campaigns for each demographic.Such custom campaigns help drive business because you are showcasing how much you know about your customers. And working with SMS professionals can help you create the most effective campaigns.
Focus On A Single Idea Per Message
As we noted before, SMS messages have a very high open rate compared to email marketing. Nonetheless, any messages you send are competing with other forms of advertising for your customers' attention. That is why you should focus on a single idea per message. For example, don't try to advertise special coupons customers can use today as well as an upcoming sale. This splits the focus of your message and gives the customer too much to focus on. Ultimately, focusing on one idea per message is part of a larger strategy: keeping messages as short and simple as possible!
Messages Should Be Short and the Point
Text messages already force you to keep your messages short. Since you only have 160 characters to use, it is important to be precise in your messaging. How do you keep messages short? First, get to the point right away. For example, if you are advertising for a big holiday sale, make sure announcing the sale is your very first line. You can use whatever space is left to give supporting details, including where and when the sale is happening. But keep in mind customers won't focus on the rest of the message if you don't get their attention right away!
Create a Great SMS Campaign Today!
Now you know what promotional SMS is and how to get started. But do you know who can help you make the most out of SMS marketing? Here at Mobivate, we specialize in SMS marketing. To see how we can transform your marketing efforts, just contact us today!