Communication with your customers is vital. SMS marketing is one of the best ways to contact your customers and improve brand image, advertise your latest offers, and more.
What's even better than sending bulk SMS messages? Sending low cost bulk SMS messages! Low cost bulk SMS comes with some tremendous benefits for both you and your customers. In this guide, we'll take a closer look at these compelling benefits, so read on and find out more!
When compared to some other marketing methods like digital ads, bulk SMS can save you a heap of cash. If you want to send SMS messages in the United Kingdom for instance, you'll only need to pay around 0.033p per SMS.
This means that you can send out thousands of messages at a very low price. You don't have to stick to one country, either. If you'd like, you can also send messages to recipients in countries all around the world: check out our pricing sheet for more info.
2. Get More Eyes on Your Messages
It's very easy to ignore an email. You likely don't get any notification that it's come through and may not spot it in your inbox. An SMS message isn't so easy to ignore.
If a company uses SMS text messaging to reach you, your phone will prominently display the message on your lock screen. If you're using your phone at that moment, you'll get a notification.
When you consider that the average person spends over three hours on their phone per day, SMS represents an incredible way to get eyes on your marketing materials.
3. Low Barrier of Access
Almost everyone has a smartphone today. Even those who don't have a smartphone will usually have a mobile phone. With SMS marketing, there's no need for any specialist equipment or apps.
As long as you have a mobile, you can receive SMS marketing messages. When compared to other forms of advertising, this helps to get a lot more eyes on your messages.
4. You Can Personalize the Messages
Getting hit with the same old generic message as everyone else can feel impersonal and cold, but it doesn't have to be this way. You can personalize an SMS message to address the customer by name.
Certain data collection tools and custom field tools allow you to easily and automatically address the customer by name in the message. This kind of message can help conversion rates and will give the message a personal touch.
5. Forced Brevity
There's a strict 160-character limit on text messages. This means that there's absolutely no room for waffle. When you send a marketing email, it's easy to use 1000 words where 100 will do.
In text marketing, this isn't a possibility. You need to keep it short, which means that it's very easy and quick for customers to read and absorb your marketing materials.
Low Cost Bulk SMS Can Help You
Low cost bulk SMS is a fantastic marketing solution that is very accessible and cost-effective. If you're interested in putting it to work for you, we can help you.