Boxing Day is a holiday that is celebrated on December 26th in many countries, including the United Kingdom, Australia, and Canada. It is traditionally a day when people exchange gifts and spend time with their loved ones, but in recent years it has also become a popular day for sales and shopping. Often referred to as the post-holiday sales which begin on boxing day.
In the UK, Boxing Day sales are a tradition that dates back to the 19th century. On this day, retailers offer discounts on a wide range of products goods and services, from clothes and electronics to home goods and appliances. Business will market these sales to potential consumers through the broadcast of messaging across multiple marketing channels. Bulk text messaging is a popular dynamic marketing alternative often used by retailers. People take advantage of these sales to get a good deal on goods for their friends and family, or to treat themselves to something special, and benefit from unsold stock held by stores.
In Australia, Boxing Day sales are also popular. These sales often continue well into February and shoppers purchase goods on the internet as well as in store at levels that often exceed pre-holiday levels. Retailers offer large discounts on a wide range of products, including clothes, televisions, and holidays. Many people take the day off work to participate in the sales, and it is not uncommon for stores to open as early as 5:00 a.m. on Boxing Day.
In Canada also part of the British Commonwealth, Boxing Day is a statutory holiday, and shops offer reduced pricing on a wide range of products. Sales are eagerly anticipated and the public brave the cold and snow to make the most of many in store only offerings. It is a popular day for shopping, and many people take advantage of the sales and create a family event. Familys have been known to create games that reward the family member that identifies the best deal or largest discount.
Whether its the UK, Australia, Canada, or South Africa, it is important to remember that Boxing Day sales can be very hectic, with large crowds and long lines at popular stores. Many stores and designer retailers have been known to run organised virtual queuing systems that require people checking in using a QR code. These people are then sent a text via Bulk SMS software informing them when they have reached the front of the line.
The best discounts are usually available towards the back end of the sale, so patience is required, try, and hold out! That Lacoste jumper, or Hugo Boss suit is most likely going to be cheapest at the end of the sale cycle. XXL and XXS also tend to benefit as these sizes sell the slowest and excess stock is often available, Small Medium and Large sell out first.
Online shopping trends are also impacted by the holiday sales, and many consumers prefer to hunt around the internet for that gem of a deal instead of having to tolerate the commotion associated with the high street. The joy of finding that trendy pair of shoes on an obscure website that has next day delivery often adds to the exhilaration and excitement of the purchase. An added bonus is receiving regular texts advising of delivery status.
To sum up, the Boxing Day sales as is the case with any sale are a great opportunity to get that something you were looking at pre-Christmas at a lower more affordable price. Its an opportunity to return the unwanted Christmas gifts and exchange them for improved more desired items at a better price. Whether online or at the high street everyone benefits from stock marked down to sell.
There is no doubt that there are many good deals to benefit from, which is why keeping track of your purchases how much you have spent and the return dates for unwanted goods is fundamental. Return policies on sale goods especially online purchases where goods may not have been tried on should be identified at an early stage.