Innovative Ideas for SMS Marketing – Part 1

Ok, so you’re sold on the idea. SMS marketing is the way to go. Now, what are you going to do with it?

SMS is great for confirmations and announcements, but that’s just the tip of the iceberg. Used correctly, bulk SMS marketing can help you to foster client loyalty, boost conversion rates, and build lifelong customer relationships.

Just think about it. Most people have a cellphone these days. We keep them close at hand, and it’s great to have all our important information sent through the same, easy to access channel. Let’s look into some great ideas to tap into the potential of SMS and boost the success of your business.

  • Use bulk text marketing as your widest outreach platform

    SMS has a global reach. And it’s easier to access than any other form of message. So, if you are offering your product or service across borders or to a wide demographic, nothings better than a mass SMS. Simple, cheap, and immediate. Just sum up your message in 160 characters or less, and you can say anything.

    Remember that text marketing also has a huge open rate, meaning that your message is more likely to be seen than if you send it any other way. This builds brand awareness even if your client isn’t yet ready to take up your offer.

  • 2. Personalize SMS to strengthen customer relationships

    One great thing about text messages is that they come across as personal. Make sure to add the customer’s name, so it feels like a message from one person to another. These messages get great response rates, and they help you keep your finger on the pulse of your customers.

  • 3. Send special offers through SMS

    Mass SMS is great for sending unique offers and VIP deals. The great thing about this is that the message reminds your customers about your business. That alone will boost your traffic. The deal sweetens the pot and helps to boost conversions.

  • 4. Link SMS with your other marketing and ecommerce channels

    The key here is CTA. Call To Action. Since a good percentage of your potential customers have smartphones, make sure to include a clickable link in your text message that leads to your landing page or deal page. You can also incorporate SMS into your email campaign and ecommerce sale. This will let you track customer activity and refine your marketing strategy.

  • 5. Use SMS to boost your open rate for Direct Mail

    Although email is reliable and an important part of a comprehensive marketing campaign, the open rate is pretty low. In fact, the average conversion rate for direct mail is 4.4%. However, if you send a text within 24 hours of the email, you’ll get a higher open rate and better odds for a sale.

These are just a few great ideas for making the most out of your SMS campaign. For features within SMS marketing, click here.

If your company is ready to take it to the next level, feel free to contact us. At Mobivate, we know the score and we can help your business to grow.