By now, you already know that bulk text messaging is one of the best ways to reach out to your clients and get your products or services out there cheaply. And this is more true than ever in 2019. Mass texting is still the fastest way to reach your clients, has a 90% open rate, and has the highest penetration levels of all forms of advertisement. Customers tend to trust your business more when it offers SMS capabilities, and more than 90% will tend to opt in to brand-based messages.
But that’s old news. Sales promotion via mass text messaging is still alive and going strong. Plus, we’re now moving into the era of consumer-based marketing, which means that personalization is the key. This means that the most successful bulk text messaging relies upon your capacity to gather customer information and tailor your messages to the recipient. However, to do this effectively, it’s essential to keep in mind current General Data Protection Regulations (GDPR). Customers’ information has to be obtained with their consent, and it’s important to give them the opportunity to opt in for bulk messaging. The benefits for SMS marketing, though, are complete automation of the marketing process, higher standards of personalization and segmentation, and the capacity to create new two-way channels of information with your target audience. And, despite these changes, content and cost opportunities remain unchanged.
This means that one of the key elements of effective bulk SMS marketing is to gather client information. Then, when arranging your bulk text messages, incorporate their information into the message to tailor it to the recipient. The first step in this process is to create pop-up boxes on your site to gather information in return for – whatever! You may wish to offer VIP status, or free ebooks, or exclusive discounts and deals. The key is to offer a solid deal in return for some simple personal details that your audience will be comfortable with. Make sure to provide a check box for your customer to opt in to SMS deals and information.
Once you’ve done this, the next step is to create an address book with your clients’ information. You can include client options in either the pop-up box or the initial SMS where they can choose when they would like to receive messages. Your SMS campaign will be most effective if your texts arrive when your client is awake and active. A premium SMS service will make this easy, automatically tailoring your message delivery to the clients’ time zone or preferred message time.
The next thing to keep in mind is that you are creating a client engagement tool. So, personalization is more than a gimmick. It’s a way to show your clients that you respect them and that you’re speaking to them as individuals. Here are some keys for pro-level personalization:
- Offer birthday and holiday reminders
- Give reminders for scheduled events or deals that your customer has shown interest in, or for similar ones
- Use SMS to give information about user orders
- Offer details about clients’ account balance before offering new deals or discounts
- Send specific questions to hone in on user preferences (Do it right, and you can make it personal while expanding your client information profile)
Other simple keys:
- Always include the client’s name
- Make sure you give call to action details. This means content information or event dates, ways to reach out and respond to the message.
- Send the SMS at peak times for the recipient.
One of the best reasons to use a premium SMS provider is that they can automate all of these processes for you. If you want to know more about what bulk SMS marketing can do for your company, feel free to contact us. At Mobivate, we bring the highest level of talent and expertise to your SMS marketing strategy. We stand ready to help you reach more customers, boost traffic, and dramatically increase conversions.